Making Billions: The Private Equity Podcast for Fund Managers, Alternative Asset Managers, and Venture Capital Investors
Thanks for listening to another episode of Making Billions with Ryan Miller: The Private Equity Podcast for Fund Managers, Startup Founders, and Venture Capital Investors. This show covers topics connecting you to some of the best investment funds that won in their industry—from making money and motivation to alternative investments, fund managers, entrepreneurs, investors, innovators, capital raisers, money mavericks, and industry titans. If you want to start a business, understand investment funds that won the game, and how the top 0.01% made it, then this show will give you the answers!
Making Billions: The Private Equity Podcast for Fund Managers, Alternative Asset Managers, and Venture Capital Investors
Stay Safe, Stay Rich: How to Profit From Global Chaos
Hey, welcome to another episode of Making Billions, I'm your host, Ryan Miller and today I have my dear friend Dana Samuelson.
Dana is the president of American Gold Exchange, a physical us gold and silver bullion dealer that has done over get this 2 billion in sales, and is just getting started with 44 years in this industry. He's seen it all. Recently, Dana's helped to establish the industry anti counterfeiting Task Force, which today assists the US Secret Service and US homeland security to protect US investors from counterfeit gold and silver products entering into the country from Asia.
So what does this mean? Well, this means that Dana and his team at American Gold Exchange understand the risks and rewards investors face in investing in precious metals markets and investing, and he's about to teach you, and I a masterclass on this part of alternative investing.
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My name is Ryan Miller and for the past 15 years, I've helped hundreds of people to raise millions of dollars for their funds and for their startups. If you're serious about raising money, launching your business or taking your life to the next level, this show will give you the answers so that you too can enjoy your pursuit of Making Billions. Let's get into it.
Does it not feel like the economic news affecting the dollar has unexplored holes in it? If you feel the same way that I do and want to hedge against $1 crash, then listen up. My next guest is a commodities dealer with 44 years under his belt, and he's about to tell you and I what he is seeing on the horizon and what you can do to prepare all this and more coming right now. Let's get into it.
Hey, welcome to another episode of Making Billions, I'm your host, Ryan Miller and today I have my dear friend Dana Samuelson. Dana is the president of American Gold Exchange, a physical us gold and silver bullion dealer that has done over get this 2 billion in sales, and is just getting started with 44 years in this industry. He's seen it all. Recently, Dana's helped to establish the industry anti counterfeiting Task Force, which today assists the US Secret Service and US homeland security to protect US investors from counterfeit gold and silver products entering into the country from Asia. So what does this mean? Well, this means that Dana and his team at American Gold Exchange understand the risks and rewards investors face in investing in precious metals markets and investing, and he's about to teach you, and I a masterclass on this part of alternative investing. So Dana, welcome to the show, man.
Dana Samuelson
Thanks, Ryan, thanks for having me. It's I'm a big fan of Making Billions, and I'm honored to be on here with you. It's a real pleasure to be here with you, and I'm really looking forward to our talk today. So thank you so much for having me.
Yeah, thank you for being here, we're in the top 3% in the world, all because of amazing guests just like you. So we're, I'm excited to talk about gold markets. This is one of the, the most important metals, not the only one, but a very important one on many fronts, gold and silver folks, this isn't just private wealth management. This is alternative investing, private deals, and we're really going to open it up on the importance of this asset and what it can do in alternative investments. So before we get into all of that, and you're going to want to tune in to the end, where we have some tasty tips on all that, let's just talk about a few things here. So how did you even get into this sector?
Dana Samuelson
Well, I got hired in 1980 to work in a vault that was handling a lot of physical precious metals, because I could be trusted. Back in 1980 was just like getting out of college in 2009 nobody was hiring anybody. But because of a family connection, I got to go to work in a vault, counting shipping and weighing physical silver. When silver hit $50 an ounce, and gold, it hit $850 an ounce. In the rockin, inflationary driven 70s, I literally started at the kitchen sink, if it was a restaurant. I got a lucky break, and I went to work for Jim Blanchard in 1983 who's the gentleman most responsible for the private re legalization of gold ownership in the US in 1974 when we de pegged from the dollar as a gold standard, 1971 Jim understood that that would create the devaluation of the dollar over time. So he championed the re legalization of gold ownership, which had been outlawed since 1933 and he got it done. And people asked him, Well, where do we buy it now that we can? And he said, well, I'll sell it to you. So by 1980 he had the largest mail order Coin Company and precious metals business in the country. And I went to work for him as a appraiser of vintage, old gold and silver coins. And I ended up moving up to the trading desk, where I got to spend about 50 million bucks of Jim's money every year with the industry, which was a lot back then. And I got to know all of the major dealers and players in the industry, and a couple of my peers today run US Mint Distributorships. So we've all come up together and just got a lucky break, and I've painted myself right into a golden court.
Brilliant so, you know, with all that experience, and yes, I've heard of Mr. Blanchard as well, very involved most people. He's the unsung hero, if you like owning gold, you can thank him and many others who've helped to push that forward after the de-peg of the dollar under Nixon. Now that being said, now that we can invest and own private stockpiles of precious metals and gold and silver, I'm curious for people who are just starting out, what advice would you give to them on A, how to win and B, how not to lose when entering in the precious metals investing game, what would you say?
Dana Samuelson
Well, those are great questions. So one of the most important thing if you're going to invest in physical precious metals is to have a long term horizon. This is a market where you want to dedicate funds to for extended period of time to really get the best rewards. You should think of it as a savings account where you're saving in precious metals out instead of dollars, which are depreciating. You want to be consistent with your purchasing, or, as we call it, stacking. Most people make a mistake of buying due to emotional factors like the great financial crisis that so they rush in when the market's really heady or Covid hits, the best and most successful investors are the ones that consistently allocate over time for cost averaging and portfolio building. And then you want to define the reasons why you want to own precious metals. What are your objectives, profit, hedge against financial uncertainty. Have instant liquidity, because gold and silver among the most liquid investment items there are. You want to have something that has no counterparty risk, a private transfer of wealth. What gold really is, is an insurance policy for the rest of your assets. Once you have it in place, you don't need to keep writing that check over and over again like you do with your health insurance or your car insurance, and it's performed well when it was needed the most. So have a long term viewpoint. Be consistent in your purchasing, overtime, cost average, and don't get emotional about when you're buying or selling. Define your goals, your objectives, and stick to them.
Brilliant. So that's those are some easy when you're just starting out. Really understand what you're doing and make sure that you're not this is not a get rich quick, but almost, like you said, an insurance plan on the wealth you've accumulated to this point and beyond. Now, that's not enough to just capture upside, there's also some downside risks, especially when you're starting out. You may not be able to see all of those downside risks. So for someone who's been in the game for 44 years, you might have seen some things, all kings have scars brother. What would you suggest to people who are just starting out may not have the exposure to the risks or the experience that you have? What cautionary tales can you tell them?
Dana Samuelson
Well, the most important thing to understand is that we are not a regulated industry, so anyone can be a precious metals dealer tomorrow, and we do have opportunists that come into our marketplace who are more interested in earning a profit from you than having a long term relationship with you. So you want to find a dealer who's been in the marketplace for a long period of time. I would recommend 30 years or longer, because we've been in feast and famine markets, this is our industry, our profession, and helping our clients is really what's best for us. So it's very important that if you're going to buy and sell physical precious metals, that you get in with the right dealer to start with. Drill down on the reputation of the individuals behind the business. You see any red flags run there are plenty of other choices.
Dana Samuelson
Number two, you should stay on the main road, most people, all they really need are a couple of different items for physical precious metals. US Mint made gold and silver eagles, Canadian Mint made Gold and Silver Maple Leafs, or Austrian mint made gold and silver Philharmonics. These are the three most popular, widely traded and competitively priced physical precious metals, Bullion items in the world today, we do see some premium differentials at time when there's an excessive demand, the US Mint in particular, cannot keep pace with demand because they don't make the blanks that the coins are struck on. So that's why we have two alternatives as backup. And that keeps you in competitive buying situation when you're buying vanilla, chocolate and strawberry, if it was ice cream, and they're the most liquid and easily sellable, which is really best for you. You want to have that ease of liquidity, which is why I would stay away from gold and silver bars made by refineries. We do have a modest but growing problem with spurious Chinese counterfeits, and the bars are the most easy for the Chinese to replicate and pass off as good, which makes it a harder item for you to sell in the future, I think there'll be settlement issues in the future with bars that don't exist today. So if you stick with the mainstream products and deal with reputable dealers, you'll stay off of two of the biggest minefields that there are in our industry.
Man, so make sure that we stay away from bars, they are probably not the most trustworthy. Yeah, they're not horrible, but what you're saying is, I think is some coins are probably better. They're smaller denomination, but they still hold their value, specifically us eagles, Canadian Maple Leafs and what was it their Austrian...
Dana Samuelson
Philharmonics.
Philharmonics, perfect. So those are probably the most trustworthy place to start building up your assets and working on the investment side of those things. I love it.
Dana Samuelson
For individual investors, that's really the best way to go. You can buy bars, gold bars or silver bars of bigger sizes, but you want to really make sure that the deal you're dealing with is the right dealer. That's really the most important.
Man. Okay, that's part of the solid advice, especially for those who are just starting out that that can really hand off a lot of not only where to capture upside, but how to avoid some of those risks. So I guess, I guess I better slow my all those gold bars I'm buying. I better slow down and switch to some of the coins. All right, so you know, it's one thing to talk about actually doing the deals and looking for upside and mitigating downside but also, let's zoom out a bit and look at the gold market. Talk about a little bit of what you're seeing in the market, and then we'll transition into where your opinion is and where it's headed. So what are you seeing out there?
Dana Samuelson
Well, gold has been on a tear, especially this year for a host of reasons. You know, I've been doing this for 44 years, and usually there's one or two influencing factors that drive the gold price higher or lower that are in the marketplace at any given time. And today, we have five of them in the same place at the same time, all propelling gold higher. None of them are bearish, they're all bullish and that's why we see gold hitting record highs repeatedly as time passes. We just hit another new high today, in fact. So fundamentally, gold is tracking the US debt higher in the big picture. Now it's lumpy. It gets ahead of the market. It gets ahead of the debt a little bit at times, like great financial crisis or covid. It's a little under the market at times, or the debt rate at times, like we were when we had a good economy in 2017, 18 and 19, before covid hit. But fundamentally, gold is tracking our debt higher, if you think about it, no, it took us 200 years to get to 7 trillion in debt in 2004 we were 17 trillion in debt in 2014 more than double and in 2024 now we're 35 trillion in debt, we've doubled again. So where's our debt going to be in another 10 years 70 trillion? And that's what I mean by tracking our debt higher. So now that's number one. In the short term, gold tends to trade inversely to the value of the dollar, or yields, for two reasons. Number one, most of the gold around the world is bought outside of the US. If you have been in a country where you've had war on your shore or your currency fail, you have a gold culture, and that's Asia and Europe. We've never had that here in the US. So gold is priced around the world in dollars. When the dollar becomes stronger, it's more expensive in other currencies, dampening demand. And when the dollar becomes weaker. It makes it cheaper. In other currencies, expanding demand. That's number one.
Dana Samuelson
Number two are yields. When you have a real positive yield that you can get, say, on a CD or an interest rate, Treasury yield over the inflation rate, gold tends to be challenged by that, because there are costs associated with holding gold, storage fees, insurance. But when the real return is negative, as we've seen, when interest rates were zero and then inflation ramped up before the Fed this started this rate hike cycle, gold thrived in that environment, and also inflation is a debasement of purchasing power. So now we have an inflationary environment, right? And we have it yields coming down in the dollar weakening. One of the biggest drivers this year has been geopolitical conflict. But when Russia invaded the Ukraine that helped to hold the gold price up after we got a surge from covid but this whole Israeli Iranian conflict has helped propel gold to new record highs as well. And neither of these conflicts are easing. They're both expanding, actually, so until peace breaks out of the Middle East, I think we have a real good bull market here for that reason. And then there's the whole de dollarization movement that the sanctioning of Russia by the US and other countries created, where countries around the world looked at what we did with Russia, when we seized their assets and threw them off the Swift international bank transfer system, they said, Well, if they did that to Russia, the US did that to Russia. They can do it to us. So countries around the world want to get out of the dollar, but they can't, because it's entrenched in the financial system. What they've been doing in the meantime, though, has been buying gold at record amounts in the last two years, because gold in a vault can't be sanctioned or ceased. So all of these factors are in place at the same time right now, and they're all bullish for gold. So I see gold going higher. I think it's actually headed to 3000 in the next, you know, two years, maybe less. And until some of these things change, which I don't see happening anytime soon, we won't get it, I think, a meaningful correction in the gold price.
Man, you know, speaking of that, so that, that goes right back to the insurance thing that you talked about earlier, is this, this is a bit of insurance, not just for an individual, but for a country as well, just the volumes are a little bit different, instead of coins, they have tons, right, either way. So you know, I'm sure, and I have no doubt you know the answer to this, but I'm sure if a lot of these countries are, like you said, worried about these sanctions, and they're buying gold like, is that something that you're seeing through all of your channels, or what's going on on the geopolitical side?
Dana Samuelson
Oh, absolutely, there's been a C change in the last 10 years, which has accelerated in the last two so when the dollar was the world's reserve currency backed by gold, from the late 40s all the way to 2010 most central banks were net sellers of gold for this entire period, the hordes of coins and bars that they had pre World War II, which was basically gold, that was money that they took back into their central banks they just hoarded following the great financial crisis and the explosion of debt, the creation of QE1, 2, 3, central bankers became net buyers of gold in 2011 for the first time, consistently, and they stayed that way through 2011 I'm sorry, 2021, 10 years, where they're buying 500 tons of gold cumulatively a year. We know this from the World Gold Council, which puts out some great statistics, which is about 15% of mine production well, following the sanctioning of Russia, several banks have now doubled their gold buying they're buying 1000 tons or more the last two years, and they're on pace to come close to that this year as well, which is now about a third of annual mining production. And this is a C change in physical demand in the marketplace, which is helping to buoy the gold price, creating higher highs and higher lows when we see weakness.
Very bullish signals for sure. Now often at 3000 an ounce or you're saying it that you're, you see that as a pross, a strong possibility. Silver has also its uses in the market. Obviously it's there's a lot of industrial uses, commercialization uses, but it also has some profitability, because I know you're gold and silver. So for the silver bugs out there, I see you, we see you out there. What would you say as far as we're talking about Making Billions on a show like this? How does silver fit into this mix?
Dana Samuelson
Well, silver actually has a greater profit opportunity right now, in my opinion, in the big picture, gold is about 90 95% of monetary metal, and the other five or 10% is, you know, used in industry. Silver is about 50% monetary, 50% industrial use. And when we have a weaker economy, specifically in China and in Europe, commodity use is down a bit, which is, I think, holding it in check right now. But we do see with the rise of the Green Movement, solar panels, electric vehicles, greater demand for silver. It's increasing where we have now a supply deficit in that the market is consuming more silver annually than the mines produced. We've had a structural physical deficit for the last two or three years now, Samsung, just the other day, introduced a new battery that takes about 30 ounces of silver and no lithium, and it charges faster and holds a charge longer. So silver right now is lagging. Gold is about 30% above its previous all time high of $1900 in 2011. Silver's been $50 basically twice. In 1980 was $48.50 in 2011 today it's $30 an ounce. So it's 30% under its previous high. That's why I think it has catch up potential that's strong, and it'll lag for a while when gold runs like it's running now, but then it'll play catch up and when it tends to do so, it moves hard. When the market gets behind it, they drive it high fast. So I think silver is testing the breakout right now. I think at this price, gold, $2550 or higher. Silver should be $40 or $45 an ounce, not $35, $30 an ounce. But you do have storage considerations with silver, because it takes about 80 or 85 ounces of silver to equal, physically, one ounce of gold. So there's a lot more volume and weight to consider as from a storage standpoint, and that holds it back a little bit too. Right now, silver's lagging. It's a bit disappointing, but when it plays catch up, it'll make people very happy and I think we're it's trying to break out now, over 30 is a breakout test.
Okay. Now, I was gonna ask you, where you think the market's going, but I think we've jumped into that. So we think $3000 an ounce for gold is gonna happen around, where do you see the price point for silver headed, you mentioned, we're at $30 range. Where do you see where it starts to stabilize in the market?
Dana Samuelson
Well, I think, like I said, at this point price gold, I think silver should be $40 or $45 already, and it's not. I do think basis this price gold, silver should be higher than its two previous highs. It should be more in the $55 to $65 range, which is a double from here, where, you know, gold makes it to $3000 that's a 15% gain from here.
Yeah so,
Dana Samuelson
But like I said,
Current price is $30.
Dana Samuelson
Yeah, it disappoints, but then it plays catch up, and there's not a lot of reaction time when it goes hard. And we've seen that a couple times over the last 10 years. When it makes a move, it tends to move like a on a bullet.
Okay, and often, and you and I both understand this is typically, there's leading and lagging indicators on price movement that's happening. I know you've mentioned a few, but I'm wondering if you could talk about just a few more on in light of this answer . What are some of those price point leading or lagging indicators that you would recommend people look at, just to monitor potential price movements. What would you say?
Dana Samuelson
Well, we get into trading ranges right now. Silver's got a high of $32, $48 just a couple months ago. So that's a trading level, if it breaks that, it's in the technical breakout, and it could run hotter. You know, gold keeps tracking higher. So it's an unusual market where we keep setting higher highs and higher lows. From an external standpoint, you know, right now, we're in an easing cycle with the Fed. The Fed's going to start cutting rates. The US economy is still holding up fairly well. Job creation still all right, so we're really not in a real corrective mode yet, but a trigger point that could drive both gold and silver allow hires if the Fed really has to react to a sharply weakening economy and really drop rates substantially or sharply. Gold really thrives that environment. If we go into a more stimulative environment from the Fed, where they've got to print money or they stop QT, that has explosive potential for both gold and silver. You know, central banks have been record buyers, I would watch. You know. What the central banks are doing, the geopolitical risks that we have are just continuing to grow. Putin is threatening that if we supply the Ukraine with real offensive weapons, that is tantamount to a declaration of war. So there's, there's a lot of things happening right now that are pretty bullish for the metals, and unfortunately, are not really that good for the rest of the world. We'll see how they all pan out. But we're in a challenging environment as far as economic and geopolitical stability, with China weak and Europe weak and the US easing right now, so we could get a boost. And these are the kind of things that trigger that sharp rally in metals.
Okay, brilliant. So, you know, transitioning rounding third base here, if someone came to you and said, Dana, you got 44 years of experience, let's just say it's me, you got 44 years of experience, man, you've probably seen everything been in up markets, down markets, sideways markets, every kind of market. What would you advise somebody who came to you trying to tap into that 44 years of experience? If you could cut through the noise and get right to the signal. What are two or three things that you would recommend to someone who asked for your advice? What would you say?
Dana Samuelson
Well, I would say, if you're just getting started, you don't own either gold or silver, you should get a position established, and again, have a long term perspective. You want to understand why you're buying right. You want to stack and continue to add, like I said earlier, and that would be the point of time where you look at what the relationship between gold and silver is, if Silver's still lagging, disproportionately, add silver to your position, or if we get a correction in the gold price, you know, add to that. But this is a great way to save money outside of the dollar.
And I have a question then, because a lot of people, so there's this trade off of saying, should I own physical gold and silver, or should I just buy GLD and SLV the ETFs? What would you say, just from your opinion, which one's better, which one's worse, or are you indifferent? What would you suggest?
Dana Samuelson
Well, they're two different things, so
Right.
Dana Samuelson
ETFs are very good at harnessing the price movement of gold in a very low friction trading environment, so you can buy and sell ETFs like GLD or SLV, click of a button and have a low friction to the trade. You know, a very tight Buy/Sell spread. But therefore, harnessing the price movement trading vehicles, stacking physical gold and silver as a way to get some of your money out of a depreciating dollar, out of the financial system, and have private, transferable wealth that you can literally hand off to the next generation, your heirs, privately, or move outside of the country if you want to do that, there are ways to do that. So there are two different vehicles. The physical metals do have friction to the transaction because of the Buy/Sell spread for the physical metal, it's about 4% for gold, and it's about $1 to $2 an ounce for silver, depending upon the item. So that's why these are really not trading vehicles. And it's more important that if you're going to accumulate physical precious metals, that you do so on a long term horizon.
Brilliant. What else would you suggest, as far as an unfair advantage that you can give someone?
Dana Samuelson
Well, you want to work with trusted dealers. You know, I'm a member of the Professional Numismatist Guild. Numismatist is basically a big word for coin nerd. We have about 300 active members in the country today, and we are the leaders in our industry. To become a PNG member, you have to be voted in by the membership, but more importantly, we have to agree to binding arbitration. So if you and I were to have a dispute over a transaction, you wouldn't have to take me to court or vice versa. You know, I could, you could take me to the PNG board of directors who would adjudicate our dispute. So we tend to self police as a result, and we tend to be the members that have the most wherewithal and experience in the industry. So I would work with trusted dealers, especially Professional Numismatist Guild members. And we're all over the country. This is not a normal market for precious metals right now. As I said, we've got a lot of drivers driving the market.
Dana Samuelson
Normally, I would say, if you want to try and get a competitive advantage, gold and silver tend to move up and down into trading ranges that are pretty well established with support and resistance, which makes it effective for you. If you can recognize where support and resistance is, and you have patience, you can trade off of those, either via ETFs or as a way to strategically add to your position or maybe trim your position a little, if you'd like to. You know, most of my 44 years we've seen gold, you know, move $100 an ounce into a trading range in the last 10-20 years, and stabilize and punch up and down before something drove it above or below that range. That's why having someone who understands, I'm a Chartist, so this comes into play quite a lot for me. Right now Gold is breaking that trend by channeling just higher. Silver is still within the range, but it's testing a breakout right now. So you want to look at, you know, where we are in the cycle too. Timing this market is difficult because of what's driving it. And there are, you know, we don't know what's going to happen tomorrow with all of these different factors of moving the markets.
Dana Samuelson
But I would also follow the fundamentals that are driving the metals right. Look at the value of the dollar versus other currencies. If it's stronger or weaker, that's going to influence the gold price, but understand why the dollar is weakening or strengthening. Look for any potential surges in our debt that is going to push gold or silver both higher. I'm not sure how our presidential election is going to work out, when what that will have to do with our geopolitical conflicts, but the geopolitical environment is certainly driving gold higher right now. And fundamentally, if tracking central bank purchases is really important right now, a couple months ago, China, I think, did a head faint and so that they hadn't bought any gold for two months, and the gold price took about $100 tumble. And then we found out that that was false, right? They were driving the price upon themselves, and they're one of the main drivers of the market right now. There's a lot of buying activity in China, both from the central bank and the populace, but we it's hard to get transparent numbers out. So if you can follow what's happening with central banks driving the metals buying activity and the world. Gold Council is a great resource for information there, gold.org is the website that will give you a competitive advantage.
Awesome, man. So do you think I'm curious on your thoughts to see these countries that maybe are falling out of favor? US, China, Russia, like all these ones, are just, you know, they're not getting along as much as I personally would like them to be. But do you when you see that kind of buying would you say that some of that is driven by, again, back to that insurance thing, but on war, because a lot of wars are fought through economics, not just through bombs. Would you say that that's a driver as well, just to protect their own economy and their own currency against an economic war? Or do you see it different?
Dana Samuelson
I know, I think it's it's enhanced now because of what's happening around the world, geopolitically. Originally, when central banks started their net buying in 2011 in earnest, I think that was for a hedge against defaults by other countries, trading partners on an industrial strength level. But now that's changed with the weaponization of the dollar and the, you know, the rise of the BRICS nations. I don't think that the BRICS nations are going to be able to come up with a unified currency like the euro. That's not going to happen. Whoever took the euro, I think, was first envisioned in 1978 or 79 and it didn't come into practice. Come into practice until 1999 and one of the things about having the world's reserve currency is power. We've really just exercised that for the first time in the sanctioning of Russia, which is what has shaken these countries. But no central bank wants to cede its monetary authority to another country, and I don't think China or India want to cede the power they have over their own central bank to the other, that's not going to happen. So the dollar is here to stay. But clearly, gold is becoming a de facto world reserve currency again, as evidenced by their buying. That's what all this buying really means. They're they're finding an alternative to the dollar in the way that it was for 2500 years of man's existence, until the dollar became the world's reserve currency. For most of that time, it was precious metals as the world's reserve currency and now there's a movement back to it.
Brilliant man. So I can see so many cool things and not so cool things about going off the fiat currency, and you can imagine these big ships moving tons and tons and megatons of gold around the world. You're like, what could go wrong? The answer is probably a lot, so back in the 1700s where you get ships sunk and all that stuff with gold and all that, it's a real issue, so hopefully they figure something out as far as the currency and the global economy as well. So that's absolutely awesome, so as we wrap things up, any final remarks, anything, any ways that people can learn more about you or about your company, or anything at all.
Dana Samuelson
Well, we do have a if you're interested in physical precious metals and you never have started before we do have a getting started guide that we can send you which outlook, which details the basics. As I said, the vanilla, chocolate, strawberry, if it was ice cream, how to buy and sell effectively. If people email me, our company at info@amergold.com, our website is www.a, m, e, r, g, o, l, d.com, (www.amergold.com) to get the guide, email info, i, n, f, o, @amergold.com, we have live, transparent pricing. We have a web store as well, but if you call one of our brokers at 800-613-9323 we're consultative in nature, we really want to help people, because it helps us. You know, I found like by being honest, straightforward, transparent, you know, it's the best way to go, and we're actually kind of setting the standard for that in our industry over the last 26 years, since I started the American Gold Exchange. If any of your clients you know want to reach me directly, my email is. Dana, d, a, n, a, @amergold.com (dana@amergold.com) and I'm happy to help any of them, because I know what a great client base that you have at Making Billions, I truly want to try and help people. You know, we've got social media. If you Google American Gold Exchange, that's the company in Austin, Texas, you'll find us on YouTube, where I put updates out, on LinkedIn, and our Twitter or X and Instagram handles, amgold, x, a, m, g, o, l, d, e, x.
Brilliant. So just to summarize everything that we talked about, you want to make sure that you have, according to Dana's opinion, about 5% of your net assets being held in gold and silver. And I think you mentioned if it's underweight or overweight based on prices, you might want to look into that as well. Of course, not financial advice, just work with your professional but this is just opinion based. The second thing that he mentioned is just be strategic in your purposes. Understand the reason why you're doing it. Is it for insurance? Is it upside? Cover downside? Just make sure that you have somewhat of an idea of why you're doing it and stick with it, don't get emotional, understand that this is a long term play, and just hold the line. And then finally, follow the fundamentals, driving gold to all time highs. You do these things, and you too will be well on your way in your pursuit of Making Billions.
Wow, what a show, I hope you enjoyed this episode as much as I did. Now, if you haven't done so already, be sure to leave a comment and review on new ideas and guests you want me to bring on for future episodes. Plus, why don't you head over to YouTube and see extra takes while you get to know our guests even better. And make sure to come back for our next episode, where we dive even deeper into the people, the process and the perspectives of both investors and founders. Until then, my friends, stay hungry, focus on your goals and keep grinding towards your dream of Making Billions.