Real Estate Strategies for Building a $500M Real Estate Portfolio

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Hey, welcome to another episode of Making Billions, I'm your host, Ryan Miller and today I have my dear friend Ben Reinberg. 

Ben is the founder and CEO of Alliance cgc.com, a $500 million leader in commercial real estate acquisition and investment. See Ben excels at building trust, raising equity and bridging gaps between buyers and sellers. This guy brings a laser, sharp focus and leadership that sets him apart in the industry. His book, Hard Assets for a Hard Time is about to drop where he gives you 30 years of wealth building advice in a fun and easy read. 

So what does this mean? Well, it means that Ben understands how real estate raising capital and building wealth in such a creative way that this episode is bound to leave you absolutely speechless.

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[THE GUEST]: Ben Reinberg is the founder and CEO of Alliance cgc.com, a $500 million leader in commercial real estate acquisition and investment.

[THE HOST]: Ryan is an Angel investor in technology and energy.

Transcript

Ryan Miller  

My name is Ryan Miller, and for the past 15 years, I've helped hundreds of people to raise millions of dollars for their funds and for their startups. If you're serious about raising money, launching your business or taking your life to the next level, this show will give you the answers so that you too can enjoy your pursuit of Making Billions. Let's get into it. 

Ryan Miller  

What if I told you the real secret to dominating commercial real estate isn't found in buildings, but in the minds of those who own them. Today's guest isn't your average investor, with over 30 years of experience and a half a billion dollars managed in assets, he's mastered a groundbreaking method that prioritizes personal evolution over property valuation. It's something I like to call the investor mind method, and it's about to change everything. Here we go. 

Ryan Miller  

Hey, welcome to another episode of Making Billions, I'm your host, Ryan Miller and today I have my dear friend Ben Reinberg. Ben is the founder and CEO of alliance gc.com, a $500 million leader in commercial real estate acquisition and investment. See Ben excels at building trust, raising equity and bridging gaps between buyers and sellers. This guy brings a laser, sharp focus and leadership that sets him apart in the industry. His book, Hard Assets for a Hard Time is about to drop where he gives you 30 years of wealth building advice in a fun and easy read. So what does this mean? Well, it means that Ben understands how real estate raising capital and building wealth in such a creative way that this episode is bound to leave you absolutely speechless. So Ben, welcome to the show man.

Ben Reinberg  

Ryan Miller what a privilege, I mean I am such a huge fan of this show and to be on it for my second time, I'm just huge. And you know what I am, I am part of this audience. I love the show, and for everyone out there listening, we are going to rock your world tonight, because I am all about adding value, and I go on a lot of podcasts, and my job is to support you, and I want to, I want you to know if there's someone out there that I touch and that I can impact, that I did my job. So feel free to reach out to me, follow me on Instagram, any of the social media platforms, because I want to hear how you love this show, because we're going to bring it tonight.

Ryan Miller  

Awesome man, yeah, we certainly are man. I'm excited to get into it, you are an absolute pro. We've known each other for years. We become good friends, our wives known each other, we've broken bread and sipped the wine, and we've done it all. And I can honestly vouch not knowing, not only knowing you as a wonderful human being, but an absolute pro in your sector. So I'm, I'm excited to really chop it up. So let's dive right into it man, let's hit him between the eyes here. When doing real estate, building out your investment portfolio in real estate, you're one of the best that I've met man. How can people get early points on the board when doing their first few deals, what would you say? 

Ben Reinberg  

Well, the first thing, Ryan is you have to focus on a niche. I see more people that are spread out. I saw a guy the other day at a seminar that was speaking at and he was saying he had 18 companies. I couldn't even understand that how that works, because in life, you get rewarded for focus. And so when you start to establish relationships and niche market, it helps you tremendously. You in life like I say it again, you get rewarded for focus. So for me, when I started in Chicago, I started industrial properties then we branched out to office. As you start growing, you could build your presence and other asset classes, but you first, when you're getting started and you want to win focus on a niche. It doesn't matter whether it's commercial real estate or other businesses, Ryan, it's so important. So and what I suggest? Okay, because people always say, well Ben, how do I get started in commercial real estate? I hear this question 1000s of times throughout my last 30 years in business and in commercial real estate. And it's why I wrote the book. I mean, the book that's coming out, you know, hard asset and hard money for hard times. It's all based on it started. This is the genesis of, well, what do I do? Well, you need to start locally. I'm gonna tell you why, because when you can build your resources locally, you know, with shoe leather and go for coffee and breakfast and lunch with people. You'll build your resources faster. So I say start locally. I know we have the internet, I know it's a global economy, believe me we own properties throughout 30 plus states in the United States, but this will help you get real mentors and coaches that you can work with face to face. So you want to find someone that you gravitate to that you want to say, I want to be like this person, and I want to develop the habits and the skill set this person has. And you know what you could find that locally? Okay, so that's number one. So focus on your niche, it will help you build resources, help you develop your pipeline. What you need, because you're gonna need accountants, attorneys, insurance agents and mentors and coaches in your area will help you with this as well. So build your resources, establish relationships in your market, and you'll see great success. 

Ben Reinberg  

Number two is you want to build a track record before you build a fund. Okay, so I started in syndications. We did 1000s of syndications, wildly successful and so how do you do your first. Indication is stay local or regional if you could drive. Okay. So I remember, I was in Chicago, okay and there my first deal was in Northbrook, Illinois was industrial building. It was 95,000 square feet, and if I wasn't local, I wouldn't be able to deal with the challenges the first week. Ryan, this is crazy, I lost 45% of the income in the building. Tenant moves out in the middle of night, I ended up back filling it with two other tenants, and we sold it for 3x multiple, and that's what launched me. But I was able to tackle challenges in a local market. I was able to sell it, I was able to buy it right, I was able to get financing from my godfather from Highland Park, Illinois, at a local bank and all this happened because I was local. If I would have went out to even a city like Indianapolis, outside Chicago or Milwaukee, it might not have been so easy to get a deal done. So start local and that will help you build your track record, build a track record before you start fun. 

Ben Reinberg  

The third thing I want to talk about, because this is so important, is you want to build a tight inner circle. My friend Tim Story calls it the Green Room, right and the green room is, who would you allow in your green room, your posse that are going to support you through thick and thin, even if you make a mistake or you screw up. That's your inner circle and so I say, show me your friends, Ryan, and I'll show you your future. So what you want to do is you want to nurture it like Ryan's in my inner circle were tight, right and so, like I said, who do you want in your green room? Who do you want in your boardroom? Show me your friends. I'll show you your future and take your time and get to know people a long period of time and create frequency with your folks, like take them to dinner, have breakfast, have a cup of coffee, do a Zoom call, keep in touch, it's important. And you have to give the people that are in your inner circle you have to give, serve and add value to their lives. And guess what, what that does is they will have your back consistently, and you'll never have to worry about who you bring in the Korean room. 

Ryan Miller  

Wow, I there was so much concentrated dose of value out of there. Let me, let's try to unpack that. You know, 

Ben Reinberg  

I told you, we're gonna bring it tonight, so.

Ryan Miller  

Yeah, we certainly are, man. You know, there was so much value in that and I, you know, I had a similar, I guess, operating procedure. I don't know if it's that serious, but when I started out, I also started building locally. Instead of the great city of Chicago, I was in the great city of Calgary, Alberta, Canada. And during that time, so energy city and lots of energy, both in in hydrocarbons, but also in people doing deals and it was a great place man probably reminds me a lot when we've spoken offline about the early days of Chicago when you guys started, and I had this, this three step process that I continue to teach. It's not hard, but it was exactly what you talked about, which was, Never Eat Alone, always ask about their story and be generous. And so when you're starting out, it's not like you got millions of dollars, maybe, if you're a young guy, like I was, or been younger guys back in the day, really, you got the fire. And so when you say, never eat alone, what we're talking about, what Ben and I are talking about in very similar ways, is set differently. Is when you start locally where, where you start is not necessarily the dirt under your feet. What we're saying is to actually start, you need to start talking to people that are local, that are nearby, that you can build relationships with. And Ben's saying, yeah, take them out for a coffee, that's what I did. Take them out for a coffee, guys, it's like $2. It's not hard to get a start, but the start and very often we confuse the pitch is your opening move, and it's not your pitch is not the opening move. Building relationships is your opening move, building your reputation for whatever it might be, you're a hard worker, you're an honest guy, you grind hard. Whatever it is, and then reputation, your relationships, those matter, build those don't eat alone. Ask about people's stories, be very genuinely interested in them. Don't just get in front of someone, ask them for what you need and talk about yourself the whole time. Doesn't work. I've had people do that to me, I'm sure, Ben, you've had people do that to you so that you're getting me excited, we're bringing it, brother. So really focusing on that local area, finding your niche, talking to people inside of there, and build that that circle. And I absolutely love if I can just give a compliment, I've never heard this before. Who do you want in your green room? Who do you want in your boardroom? Both you and I have spoken on some big stages, brother and the green room. This is the thing that most people, if you've never spoken on a large stage, the green room, most people have a posse, right? I think that's what you're saying. And these people pump you up, they get you in the right mindset. And it's like, who are these people around before you're ready to go publicly and perform, who are these people around you? How are they getting you involved? And I'll finish on a framework, there's three areas you need to pay attention to to manage your energy. I've hung out with billionaires, millionaires, and one thing I can tell you for certain is energy management matters, right? And that's been saying, who do you want in your boardroom? Who do you want your green room? Because they influence you the most. And what I say is the three categories to audit yourself is you need to look at who are your umpires, who are your vampires, and who are the empires around you. And so umpires are good accountants, good lawyers, good friends who maybe you're gonna do something stupid, and they're like, what are you talking about man, that's not who you are. Don't do that, don't steal, don't have affairs on your spouses. They keep you on the right track. Vampires, most of us know who Energy Vampires are, maybe more than we'd like to get rid of them. And those, those aren't just people, those are habits, get rid of them. Maintain your energy, maintain your focus. It's hard to be generous when you have people around you draining your energy. And then finally, empires, do you have people who are also building empires around you? Not people who talk about it, people like Ben, who are actually building empires. So are you managing the umpires, avoiding the vampires and embracing the Empires? Have those around you, start locally, start building that inner circle, and you'll also build that green room and that boardroom. Can you add anything to that? 

Ben Reinberg  

Well, first of all, when we talk about the green room and your inner circle, who would go to bat for you, like who would who would be there to always support you, thick or thin, unconditionally, not looking for anything from you and and will be there for you because we'll add value to your life. That's who you want. That's who it is. It's who's giving you referrals. Who cares about you when the chips are down, is that person going to be there? That's really the bottom line, and that's you have to look at. So I have a tight inner circle, and it's important to do it and so I just think at the end of the end of day, Ryan, is that if you have to take your time to decide who's going to be in that green room, who is the inner circle, don't just jump like, get to know people and go through experiences with them, because I've had friends of mine and who I'm no longer friends with, because, you know, you see their true colors over a long course of time, and so just be very careful and do your homework and really ask questions and get to know people and spend time with them, and you'll build a great inner circle.

Ryan Miller  

Brilliant. You're hearing it from the man himself, Ben Reinberg, man, this is, this is real hard one stuff. As you can tell, Ben's not someone who just read a book and starts regurgitating it. These are hard fought lessons straight from the streets of Chicago brother, I love it. So it's not enough to put some early, early points on the board, we also got to avoid getting knocked out as sometimes we'll say, getting our teeth kicked in a little bit.

Ben Reinberg  

Ya.

Ryan Miller  

That's possible in any fund, any deal, you can really go sideways, either crimes of omission or commission but either way, there are always downside risks from all of your experience, 30 years, 40 years. How long you been doing this? 

Ben Reinberg  

30 plus years. 

Ryan Miller  

Geez, 30 years, Man. So like, you're a vet in this space, what are some downside risks that you can really help some people who may not have had the luxury of 30 years experience, what would you tell them? 

Ben Reinberg  

Well, I am about to drop some serious knowledge on people, because these are life lessons that some of the superstars in commercial real estate taught me when I was younger and pulled me aside and so I'm going to share with this everybody. I want everyone to listen, because if you're in commercial real estate, or your Mergers Acquisitions, or whatever you're in, these all are applicable to you. So here we go. Number one, never over leverage assets. The key to commercial real estate is the ability to hold, the ability to hold, and the ability to hold, it's not location. So what I tell people is that when you don't over leverage assets, it's okay to pay a low return to your investors, because you want to protect their capital. You need to be able to protect your investors capital. So in commercial real estate, I try to say, stay 65 LTV or lower is a great target. Maybe even go a little bit lower, 60 or 55 you say, well, Ben, I gotta raise more equity. Well, that's okay, and it's okay to pay lower returns, because it's the ability to hold on. Give me an example, too. Look at 2023 we're in a rising interest rate market, and your deals, if you have too much leverage, and the value of the properties are dropping, because you're in a rising interest rate market, and all of a sudden you're, you're at 75 LTV going in to buy a piece of commercial real estate, and let's just say three years later, you have a rising interest rate market, and let's say your loans coming due. Well, guess what? It's gonna be hard to refinance that, and you have to sell the property, maybe for a loss, you're not sure, because values have dropped. It hurts your ability to perform on investment property is going to hurt your investors. So what you need to do is you need good underwriting. You need to work with a great bank that gives flexibilities and do your homework, do your due diligence. 

Ben Reinberg  

Now, people always say to me, well, Ryan, what kind of lenders do I work, I work with banks local and regional. Why, I want flexibility, I want a relationship. If I need to extend the loan or something needs to happen, I need to be able to pick up the phone. When I get into Wall Street type loans, the problem is I have no one to pick up the phone and so I've learned that lesson, that communication equals wealth. Communication is important when you're dealing with your lender. So let's recap this. Don't over leverage your properties. If you're buying a company, don't over leverage it, because you always need the ability to hold in a hard asset, that's the key of it, okay. And so the other thing I learned, okay, and I'm not saying I'm the prize winner on this comment, because I used to do it, is I used to sign recourse loans, okay? And I did while I was younger, because I needed to do it to get started, to have a balance sheet, and you might have to do that, but if you're going to sign with recourse, I suggest you do low low leverage. That's really important. Okay, so, so that way, if God forbid you have a problem, you can get out of it and they're not going to hurt you. And lenders aren't there to work to hurt you. They're there to keep you vested. That's why they sign on the recourse but I always say right now in my career, and once you get started, never sign on a recourse loan. And why is that? Because the lenders have leverage over you. So for example, if, God forbid, a loan is coming due and values drop, like I said, and you're non recourse, they you have, you have a little bit of leverage on the lender, because they want to take the property back if there's no equity, so they need to work with you. And so that's really important, and we've been through that in our career, where values have dropped, loans are coming due, lenders work with us. We end up releasing a property, adding value, and we up selling it for a profit. And so go back to my statement, the ability to hold, the ability to hold, ability to hold. Don't sign recourse loans unless you're getting started and it's loan leverage, I understand that. 

Ben Reinberg  

The other thing I learned in my career about a huge office campus in the Midwest, it was about 300,000 square, young guy was a big deal, and we put mezz debt on it, so we talk about over leveraging your asset. It was a 75 LTV, and then putting our 15% was 90% LTV with the mezz and in this specific case, the mezz lender never got their money out. We ended up buying the note at discount became a great deal for us as a sponsor, but it was pretty scary, because value, the rental rates dropped in the office campus, value the building dropped. We lost two floors, Warren Buffett had a trucking company and moved out, and so we had vacancy. And so net operating income dropped, the value dropped, and we had to go and refinance the loan. Well, again, you want to talk about over leveraging assets, well, avoid mezz debt, because when you have a second mortgage or med is dead on the property, and you over leverage, and the economy turns or you're in a cycle or a market changes, you can be in a lot of trouble. So it can be the kiss of death in your in your career, it takes years to deal with when you go through that situation. So let me recap, Ryan, it don't over leverage assets. Never sign a recourse loan and avoid taking on mezzanine debt, I am not a big believer of mezzanine debt. It's a kiss of death. 

Ryan Miller  

Brilliant. So those are some of the ways to cover downside risk, all from your absolute brilliant experience over 30 years of doing this, man, thank you for that. Now I'd love to shift gears a little bit Ben, you've been doing this a long time, and I know to get to the level that you're at. A lot of that has to do with paying attention to market and paying attention to trends that are out there and trying to extrapolate the future. So I'm just curious, what are you guys looking at in the market? What are you seeing out there? Let me know what you're seeing. 

Ben Reinberg  

Well, we were in a rising interest rate market for a while, and it stabilized, you know, the 10 years been moving, and a lot of people follow the tenure in our business. So if everyone out there, I'm sure you're following the tenure Treasury note, and it's been dropping down a little bit, so there might be a little bit more liquidity and deal flow in the market. But we saw from 22 to 23 investment sales were down 65%, 24 they went up a little bit, but not much, 2025 and 2026 we see there's real opportunities. We see trillions of dollars of loans coming due in commercial real estate and in multi family and so what we did is we doubled down and said, we're gonna open up a multi family division in 2024, we're gonna get to hard money lending and open up new asset classes to take advantage of this market. So I think there's going to be great opportunities to buy, but however, if you're going to put financing on deal, it might be hard to make the numbers work. See, for a while there was a gap right in between the bid and the ask, but now the debt is shortening, you know, the spread. And so what ends up happening is you'll have an opportunity, the problem is, you're going to want to put financing on that deal, and the loan constant could be more than the cap rate you're going in at and so what we've done, and we looked at, is paid cash for a deal. So we bought a deal last year in Arlington, Texas for medical property fund. And what we decided, wow, we're getting this deal at a great price, but if we put financing on it, it's negative amortization, it doesn't make sense. So what we decided to do is pay cash, wait for things to settle, and then we put financing on it, pull out cash, and then we can go buy more properties with that tax free money, pulling out and ah, leveraging it. And so that's what we looked at doing. So in this marketplace, if our interest rates are high and the cap rates a little bit lower, raise some more equity and pay cash, do smaller deals, diversify. There's things that you could do to stay active in this market. 

Ben Reinberg  

You know, when things are tough, Ryan, you have to get creative. It's been the story of my career. You have to roll up your sleeves, I'll give an example, when we saw the office market, okay and we said, wow, the internet's really going to crush it and people are asking from our tis and the leasing commissions are high and suburban office. How's that ever gonna like translate to glory in this business? And so I had a meeting with my investors, and they said, well, let's think of something else. I said I already got the idea, I said, the human body is never going out of style. It will never go out of style. Let's invest in medical properties and that's we started over 21 years ago in my career, we pivoted. So don't be afraid to pivot out there, especially in a tough market. So whether it's rising, you know, interest rates, or you got to pay all cash, these are ways that you pivot to navigate the channels of a tough market. I don't care who's in office, okay, I said this earlier I was interviewed for big publication, I said you adjust to the policies in place within the country you're in. And if you do that, you'll have great success there's always opportunities in a market you gotta you gotta think and give yourself space and give yourself the ability to find it. And you will if you do that. 

Ryan Miller  

That's brilliant, man and that last point, you really reminded me of something here. You know, I've thought a lot about this, and you know, I've been in industry for a while myself and observing some of the brilliant CEOs policy changes, whether they personally agree or not, you see people, for example, Apple repatriating a lot of the manufacturing, some automobile people, they're moving back because of Trump. Now, does that mean that they agree with Trump or they're a Trump voter? I don't know. But what I think I'm actually observing is people understand like you and me and all of these other people to say it's really hard to dictate direction if your ideological beliefs prevent you from being invited and getting a seat at the table. So some people draw these hard lines because they don't agree with who's in the office, and that's fine, it's good, it's free country. However, when you're running a business and you have employees who feed their family based off your actions, and we feel that sometimes it really hits you, then it's important to make sure that you navigate in an authentic way to get a seat at the table. Because if, if, if you're unable to do what Ben is saying and saying, can you be a business that exists when no matter who's in office, great. The best guys know how to navigate that in a very honest and authentic way, is to say we will work with whoever it is, but the worst thing that could happen is we don't have a voice at the table, and so being able to work with administrators, governments, bankers, no matter who it is on the other side of that desk, at least they're inviting you to have a seat at the table, you're in good shape, and you can navigate. And so I think really having that nimbleness, not only as a deal maker, but as an executive like Ben and I, I think having those two things in place are absolutely critical. Would you agree? 

Ben Reinberg  

Absolutely I agree. I mean, 100%.

Ryan Miller  

Yeah. I love that, man. So as we, as we round third base, brother, I'm very curious. You've done so many things, you've nailed it, you've built this huge company. What would be some competitive advantages that you can provide for our listeners? 

Ben Reinberg  

Well, I think the first step is, let's look at your time, so we all know time is the greatest asset. And I'm going to teach everyone out there what we do at Alliance, because I think it's really important and so giving yourself enough time to learn and grow is so important, it will be your best asset in real estate, is time is everything, and understanding time and what it means. We talk about time in our office, so what we did was, three years ago, our chief people officer came in. We brought the whole leadership team into Newport Beach in our conference room, and we sat around we didn't exercise three years ago, and said, if the average life expectancy, Ryan is 77 years old at the time, and right now, I'm 55 years old. I do 77 minus 55 times 52 weeks is 1144 weeks left in my life to live. So what does that mean to everyone out there? Well, compared to like a younger person, maybe in our company, that's 28 or whatever, they might have 3 or 4000 weeks to live, the decision tree is different for me, compared to someone younger. So if you understand that you seek the truth and what someone's saying, understand how much what their time's worth. So for example, for me, being 55 I'm going to value, who am I spending my time with? What podcasts I'm going on? Of course, I'm going to go on Making Billions, but you have to ask yourself, what deals am I doing? What asset class am I focusing on? Where am I investing? So you want to know, how are you spending your time and who you're spending it with. Again, go back to the green room idea. So if you value your time, which is your greatest asset, that's going to give you a competitive advantage, okay,

Ben Reinberg  

And so let's talk about a little bit, so my book, Hard Assets and Hard Money for Hard Times, we're building a castle. We give everyone in the book a blueprint so you can build your hard asset empire. And the reason why it's so important is I wanted people to have a road map so you can build, retain, defend and compound your wealth, okay, and so you always need a blueprint. It's visual, and it allows you to be accountable, because you always want to know where things are at so everyone knows what it is, and that's important. And so when you look at the castle, you're going to have keystones and capstones and walls, and you're going to have foundation and you're gonna have vaults, and in the vaults you might have data for security, and you might have succession plans in the walls, but your capstones are going to talk about what are the assets you want to, you want to build. And what's really important and I talk about this when we talk about focus and niche is, focus on your lane. So when I build my hard asset empire, it is commercial real estate oriented. Now I'm not an expert in technology, I'm not an expert in some of the things Ryan does, but I invest with smart money. So if you value your time, you want to invest in smart money, I spend a majority of my time in the commercial real estate space. If, why would you go on a learning curve when time is so important to learn a new asset class? Unless you're getting out your old asset class because you're not successful, or there's a struggle, or things change, that's different. But you get rewarded for focus time is your greatest friend, and to build a hard asset empire, you're going to have to invest in smart money along with your specific niche.

Ryan Miller  

Brilliant. And that's where it comes back to the castle, build, retain, defend and compound your wealth. You know, you mentioned that the wealth is at that center of the castle, like a big vault, and then you have a lot of mechanisms to build, retain, defend and compound that around that. So that's absolutely brilliant, I'm excited to get get a copy of that. And the other thing that you mentioned about time and because, you know, as you climb up and as you're in the process of Making Billions, there's gonna be a lot of demands on your time, and it's up to you to manage that. And I remember back in the day when I was a CFO of an insurance company and we had a productivity issue, and it really made me think about time management, and some people are just able to get more stuff done, whether that's in companies, maybe that's you know, people who are listening, it's you or your colleagues. And I thought, okay, well, it's the one thing we're all equal on, but yet we don't equally leverage that, as Ben was saying. And here's a kooky idea, but it'll make sense then, so hang in there with me, folks, time doesn't exist. And I can see, I can hear your eyebrows raising, like, What the heck are you smoking? Nothing, don't worry about it, I don't do drugs. I am of sound mind, bear with me, so time doesn't exist in the sense of what we think. It exists in the sense of, like, an inch, an inch by itself, doesn't exist it's just a measurement tool to give context to something else that actually exists. So if time is a measurement tool, what is it measuring? And if you write 12th grade astrophysics or whatever it is, any simple thing is we understand when we observe a full 24 hours, what you're observing is a full rotation. And when we observe a year, we observe a full rotation on the orbit in the axis, okay, so for those two. And so what we're really observing is energy and direction, and so that does exist, energy exists and direction can help us. And so when it hit me that I realized, instead of trying to manage something that doesn't exist, why don't I manage what time's made of and so if you can get better at managing your energy and your direction, magically, to put a dramatic spin on it, you're gonna find that you're getting more done in the last time. And so time management, I call BS on it, but what, and I'm sure you do too, but what we do say is you can manage energy and you can manage direction, and therefore you are managing your time. 

Ryan Miller  

And the third thing that I want to mention, because I've really put a lot of thought in this being where I'm at in my career, and we're grinding hard, and that's what I call R3 and possibly R4 so the three R's are reputation, relationship and results, but there's a fourth R, if you can picture those three balls, put a circle around all of them, and the Fourth R is rituals. So how you spend your energy and your time should be spent also investing in your reputation, your results and your relationships. And so investing in your reputation, relationships and results through certain rituals that you put energy and direction into, those are the greatest assets, and it makes money and deals come to you from my opinion. And so now I think what you're seeing is Ben, and I have built up this framework, not only of all of Ben's experience, but also, how do you manage your time? These are the little things that you don't learn in school, you just learn from doing deals and fighting your way through. This is manage your energy, and we have umpires vampires and empires, manage your direction. Have a vision, but also have healthy rituals. And if you have unhealthy rituals, that's going to waste your time, and it's going to waste it's going to waste your energy, it's going to waste your direction. So put down the PS five, hey, I'm a fan too. Put down the PlayStation and really start building relationships with empire builders and umpires, listening to shows. Have rituals where you invest in it, spend your time getting better, doing deals, raising capital, finding your niche, taking people out for coffee, have good rituals, and watch your time management skill absolutely soar through the roof. Is there anything else you can add to that? 

Ben Reinberg  

Ben, well said, brother, well said, I mean, I can't say enough about how time is your most valuable asset. And it goes back to, show me your friends, show me your future. Who are you going to spend time with? Who are you going to, how selective are you going to be? Because what happens is people sacrifice Ryan their time, for their ego, for their fears. And so I get back to I always talk about personal development, working on yourself, because that helps you with time management. When you're clear headed, you have the ability to make great decisions and so long story short, time is everything, it really is. 

Ryan Miller  

Brilliant, well said. So as we wrap things up, and I could do I could listen to you for hours, brother and I have but I know you've got some work to do, and so do I, but before we wrap things up, is there anything else you'd like our fans to know? Ways to reach out to you, anything at all? 

Ben Reinberg  

Well, I mean, a couple things you could do, I have a new TV show be streaming all over the world. It's called Ben Reinberg, I own it. The first season was Leverage, and it'll be coming out shortly and then second season was Obsessed. We, we interviewed 13 people around the globe inside our studio, you know, in a location which has been phenomenal. You can go to benreinberg.com to follow me, you can go to benreinberg.com/book to get a copy, pre order a copy of the book. And for all you listeners out there, the first ones that sign up, I am going to send you a free book, an autograph book with my autograph and a little memo to yourself handwritten by me. And so that's my gift to you, because I want you and everyone out there to build their own hard asset empire. I designed this book, and I wrote this book, and it was a labor love Ryan, I started a year ago. Was for you guys out there, so you can build a Hard Asset Empire like I have, and so the first five people will give a signed autograph book to, we’ll send it to you. You if you're interested in investing with us passively, and you're interested in commercial real estate and learning about it, go to alliancecgc.com that's Alliance CGC, Charlie, George, Charlie.com and click, invest now, and you could fill out the page, and we will have someone reach out to you, and we will interview you and see and give you the privilege of investing in the Alliance medical fund or one of our other asset classes. And so going back to the book, you begin Amazon, you can pre order as well, we'll have hard cover paperback, we're doing an e-book. Eventually we're going to do auto audio book and so benreinberg.com, alliancecgc.com. You can follow me on all the social media platforms, LinkedIn, I'm big on Instagram, at the real Ben Reinberg, I'm on all the other social media platforms. So feel free, pick up a copy of the book, there's a reason why I wrote it. I wrote it for you, and I want you to have sustainable generational wealth for years to come. 

Ryan Miller  

Brilliant. Well said. So just to summarize everything that Ben and I talked about, focus on a niche. Build your track record locally, take people out for coffee, really focus on building those relationships, and then those relationships should result in a tight inner circle. And again, Ben warns us to say, hey, man, if you want my opinion, never over leverage your assets, don't sign recourse loans and avoid mezzanine debt as it's the kiss of death. And then finally, as a competitive advantage, just note time is your greatest asset. Manage your energy, manage your direction, get some umpires around you, avoid the vampires, get some empire builders around you. And then obviously, reputation relationships, results, and make sure you invest in those through your rituals. And finally, build, retain, defend and compound your wealth. You do these things, and you too will be well in your way, in your pursuit of Making Billions.

Ryan Miller  

Wow, what a show, I hope you enjoyed this episode as much as I did. Now, if you haven't done so already, be sure to leave a comment and review on new ideas and guests you want me to bring on for future episodes. Plus, why don't you head over to YouTube and see extra takes while you get to know our guests even better, and make sure to come back for our next episode, where we dive even deeper into the people, the process and the perspectives of both investors and founders. Until then, my friends, stay hungry, focus on your goals and keep grinding towards your dream of Making Billions.